Call of the Wild

Longitudinal observations in the wild are becoming increasingly seen as the place to look for rich data about the user experience; and this experience is shared by users with disabilities. Thanks to the W4A review committee for understanding this and accepting our communication about our work in the field ‘Understanding Users in the Wild’ a…

Experiential Transcoding: An Eye-Tracking Approach

I’ve been banging on about experiential transcoding for quite awhile now – well since the EPSRC ‘SASWAT’ project and the Google ‘ACup’ project. The rationale is simple, sighted designers build pages to attract a sighted users attention to ‘important’ parts of the website. Even if they aren’t good designers, people will generally look at similar…