As per normal, my short and mostly unheard rant about HCI and WWW! This year we did have some HCI under the title ‘Social Web UI’. Two other session did look promising, ‘User Behavior in OSN’ and ‘Behavioral Analysis’, but alas no, miss titled in mine, and other HCI’ers opinion. These were mostly ‘throw tweets at ML/AI’ and wait. Social Web UI was the only viable option.